Squashies

Swizzels is known to have one of the longest running sweet factories in the world. They have been making sweets since 1928 and continue to innovate to this day.

In 2012, Swizzels launched the hugely successful brand Squashies. Squashies are a mix of beloved Swizzels sweets, squashed in to a soft and chewy rectangular format. They were awarded Top Launch for sugar confectionary from The Grocer in 2012.

Today, Squashies are one of the most popular sweets in the UK and are loved for their semi-marshmallowy texture.